Unleashing the sporting revolution

The Star Sports Network is a home to a number of leading domestic and international sports with seventeen channels broadcasting premier sporting events which include cricket coverage under the purview of the TATA Indian Premier League (IPL), International Cricket Council (ICC), Cricket South Africa and Cricket Australia; Kabaddi under Pro Kabaddi League; and premier sports with Premier League; and Wimbledon amongst others.

With our massive reach, we have used our varied platforms to both build a dedicated viewer base for many sports, and foster a culture that encourages people to participate in sports.

The results are for all to see – whether it’s a revival of interest in test cricket or the creation of a new space for an indigenous sport such as Kabaddi, viewership has soared. The focus on real time engagement with sport and a more comprehensive experience have allowed the audience to enjoy the sport on a more personal level. Assistance from channelled support, successful initiatives at grass root level and relevant placement of emerging sports on prominent broadcasting platforms are the building blocks for India becoming a multi-sports powerhouse.