Star's foray into digital was with starsports.com – India's first multi-sport online video destination launched in June 2013 with best-in-class sports content from cricket to F1. In less than 18 months, 80 million came to starsports.com and by October 2014, it became the #1 online sports destination in India (Source: Comscore Oct' 14). This world-class digital experience for the Indian sports fan included the world’s first video timeline to a video player that integrates data and analytics into the real-time experience, and a platform that works across 200 mobile devices delivering live video at very low bandwidths.
With India at the cusp of a digital transformation and an explosion in smartphones, on February 1st, 2015, we launched hotstar, India's first premium destination for digital content. It brings the best of drama, movies, sports and international shows - all for free and on demand. hotstar houses over 30,000 hours of content across 7 languages. Immense rigour and innovation has gone into creating a product with many India-first and world-first attributes.A premium destination designed for mobile, viewers on-the-go can now view customized content, download shows and watch them offline. Over 10 million downloads in less than a month since after launch, the application has seen the fastest adoption of any mobile digital service in the world.
The digital business of Star India is owned and operated by its wholly owned subsidiary,
Novi Digital Entertainment Private Limited.