In 2009, our Managing Director Sanjay Gupta was in Surat when he met Mrs. Shah, the wife of a local jeweller.
“As a leading media network, we believe that the stories we tell have the potential to fire a billion imaginations. Every day, we do our best to create stories that inspire the change we want to see in the world. Every so often we come across a story – like Mrs. Shah’s – which inspires us.”
We cherish listening to the stories of impact our shows have on its participants and viewers. It reminds us why we’re doing what we do. Our Chairman and CEO Uday Shankar met a kabaddi player who made him realise how the Pro Kabaddi League had changed players’ lives. “It was his first visit to Mumbai, so I asked him what he did on the free day before the event,” remembers Uday. “He said, very innocently, that he’d never seen the insides of such a luxurious hotel. It had a bathtub, fancy beds, television, room service. He told me, ‘I thought I should go and see Mumbai, but instead I just stayed in and experienced the room.’” Take the story of Shimla’s Shipra Khanna. Married at 19, Shipra faced harassment over dowry before being suddenly evicted from her husband’s home and barred from visiting her two children. She began cooking as a way to escape the frustration and misery of a lengthy custody battle, and became a competitor on Season 2 of MasterChef India. At the end of the season, she walked away with the title, a cash prize of Rs 1 crore, and her own cooking show on Star Plus. She’s now a celebrity chef who runs her own restaurant in Ahmedabad.
Whether it’s the four generations of women from an Indore family who were inspired to take the pallu off their heads after watching ‘Yeh Rishta Kya Kehlata Hai’, or the parents who realised that they need to be more diligent when finding a husband for their daughter after seeing the grim realities of domestic abuse in 'Saubhagyavati Bhav', every story reinforces our commitment to create content that influences society positively. We believe it’s our responsibility to be an agent of progressive change, to make life better for as many people as possible: a responsibility we take very seriously.
We are constantly changing, challenging and doing totally new things. New formats, cutting-edge technology, with the highest quality standards – one of our key principles is to challenge status quo.
We have an incredible connection with our people. We are always working to understand their loves, their dreams and how we can help them do and be more.
Imagination is the heart of everything we do. We create new possibilities and open up new ideas. We pride ourselves on being a hothouse of creativity.
We care for our colleagues, our communities and our country. We believe in the power of using media as a force for good by creating content that has a positive impact on society.