3 Million+ Subscriber boost for STAR channels
Star Plus & Star Goldhave been named as part ofSky'snew entry-level basic tier, reaching 10.3 million customers in the UK & Republic of Ireland. They have been rated on top in their respective genres (Star Plus is the no.1 Hindi general entertainment channel & Star Gold is the no.1 Bollywood movie channel in the UK, as rated byBARB), the channels will see a rise of over 3 million in their subscriber numbers due to the re-packaging of Sky’s basic bundles, representing a 48% rise in connected households. In recent years, Sky has moved beyond being just a pay TV operator to become a multi-product company and effective from September 1st this year,Sky will offer new pricing & packaging options, simplifying the 6 entry-level basic packs to 1 entry level tier (Entertainment Pack), with a £5 buy-through for the second basic pack (Entertainment Extra Pack). Star TV's Head of UK Operations,Yeshpal Sharma, stated " We are absolutely delighted with this news and look forward to offering the very best in Asian entertainment to a larger segment of UK audiences. Our commitment at Star has always been to raise the bar and continue to change the game." Star One will join Star Plus & Star Gold in the entry-level basic pack withStar Newshoused in the second-tier basic pack
Source: Media Mughals
