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Sanjay Gupta, chief operating officer, Star India said, “Star will be broadcasting this World Cup in six languages, making it far more inclusive than any other sporting tournament on TV.”
Latest Edition of the Star Movies Secret Screening showcased one of the highest nominated movies at the Oscars this year – Birdman
Sanjay Gupta, COO at Star India said, "Our strategy to broadcast in four regional languages will make the World Cup more accessible. Cricket, and especially the World Cup, is usually considered expensive and only very large advertisers were able to access it so far. We are also seeing interest from brands that have not been into cricket before and contribution from these new advertisers will be very high."
Star Sports, the official broadcaster for the upcoming quadrennial extravaganza, reinforced its commitment of bringing fans closer to the sport and its heroes, through a tour of the World Cup trophy in India.