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Star has increased its reach and relevance of the sport by providing local and regional language feeds. Besides just the reach, it will also help garner more viewership numbers and therefore is a brilliant move.
Sanjeev Kapoor & Team MasterChef India served a delicious treat to Mumbai’s dabbawalas even as the celeb chef conferred the title of ‘Pyaar Ke Postmen’ on the dabbawalas.
With Star India set to telecast some ICC World-Cup matches in Ultra-High Definition, television makers and Direct-to-Home (DTH) firms feel the technology may finally get a push in India. 4K resolution, also known as Ultra HD, offers picture resolution that is four times better than full HD.