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"The India-Pakistan game launch campaign has seen intense interest and conversations online attracting over 2.3 million views in 48 hours, reflecting an unprecedented anticipation and hype over the big game. This game will also see the debut of the legendary Amitabh Bachchan as a commentator," says a Star India spokesperson.
Uday Shankar, CEO, Star India said, “We were very impressed by the solid creative core and quality and depth of the management team at Maa Television Network. In a short span of time they have built a leading business which is poised to take the next leap. The acquisition fills a vital gap in our portfolio, allowing our advertisers targeted access to a critical market.”