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Star India to acquire the broadcast business of Maa Television Network

Uday Shankar, CEO, Star India said, “The Telugu market is an important market however the pace of innovation has been slow. We are keen to change this by acquiring a local presence and fundamentally changing the content quality paradigm. We were very impressed by the solid creative core and quality and depth of the management team at Maa Television Network. In a short span of time they have built a leading business which is poised to take the next leap. The acquisition fills a vital gap in our portfolio allowing our advertisers targeted access to a critical market."

With Hotstar, Star India aims to change the way content is consumed in India

The idea, said Sanjay Gupta, chief operating officer, Star India, is to be a one-stop destination for users to consume premium content across genres and languages and, more importantly, at their own convenience. “There aren’t many platforms available to Indian consumers offering high-quality, curated content besides, say, YouTube,” he said.

Star Plus expands prime time to grab more eyeballs, ad revenue

Star Plus is pushing the boundaries of prime time, taking a leaf out of the book of regional channels.

Star Sports’ new World Cup TVC takes pot shots at Pakistan’s consistent loss to India

The 60 second TVC shows a young Pakistan cricket fan sporting the team colours waiting to celebrate the victory over India in the World Cup since 1992.

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