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Advertisers’ delight

Sanjay Gupta, Chief operating officer, Star India says that the network “will leave no stone unturned to make this the biggest sporting spectacle in the country”.

Ultra HD TV-makers, channels eye World Cup

With Star India set to telecast some ICC World-Cup matches in Ultra-High Definition, television makers and Direct-to-Home (DTH) firms feel the technology may finally get a push in India. 4K resolution, also known as Ultra HD, offers picture resolution that is four times better than full HD.

Star Plus in a unique initiative commemorates the spirit of Mumbai Dabbawalas

Through a unique initiative, Sanjeev Kapoor and Team MasterChef India served a delicious treat to Mumbai's Dabbawalas as a token of their appreciation.

ICC Cricket World Cup: Experts give thumbs up to Star’s geo targeting strategy

Star has created multiple sponsorship and spot buying options tailor-made for different feeds allowing advertisers for the first time ever to buy different cuts and air creatives in different languages to target their audiences sharply. The network is evidently looking at geo targeting.

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