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With Star India set to telecast some ICC World-Cup matches in Ultra-High Definition, television makers and Direct-to-Home (DTH) firms feel the technology may finally get a push in India. 4K resolution, also known as Ultra HD, offers picture resolution that is four times better than full HD.
Through a unique initiative, Sanjeev Kapoor and Team MasterChef India served a delicious treat to Mumbai's Dabbawalas as a token of their appreciation.
Star has created multiple sponsorship and spot buying options tailor-made for different feeds allowing advertisers for the first time ever to buy different cuts and air creatives in different languages to target their audiences sharply. The network is evidently looking at geo targeting.