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“Life OK Screen Awards was the most successful Awards property of last year. It clocked 9 TVM and was the highest rated Award show of the year 2014. This year we aim to take it several notches higher in entertainment.”
As part of the marketing campaign for Karz Chukana Hai, Movies OK executed an engaging session at Group M in Mumbai and Delhi as well as Madison in Delhi.
Uday Shankar, CEO, Star India said, “For us, this is not just about being the country’s leading sports broadcaster. We want to build a platform that will help nurture heroes out of the millions of passionate, young sports fans across India. We want sports to be the trigger for creating and nurturing outstanding new opportunities for India’s youth.”