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Indian Super League viewership surpasses FIFA World Cup

Uday Shankar, chief executive of Star India said, "Our intent was to awaken the passion of football and create the birth of a footballing nation. The resultant success of the Hero ISL justifies it as the right platform for tapping the passion for the sport that exists in India."

ISL was watched by 429 million on TV according to TAM data

An aggregate of 429 million viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) watched the inaugural Hero Indian Super League football tournament live on their TV screens, making it the second most-watched sport in the country after cricket.

Hero Indian Super League scores high across all platforms

Uday Shankar, CEO, Star India said, “Launched with the aim of helping football take root among the country’s masses, the Hero ISL was backed by an aggressive broadcast plan, to bring an unparalleled football experience to viewers. Our intent was to awaken the passion of football and create the birth of a footballing nation. The resultant success of the Hero ISL justifies it as the right platform for tapping the passion for the sport that exists in India. As we gear for a bigger and better second

Life OK gears up to host the 21st Annual Life OK Screen Awards

“Life OK Screen Awards was the most successful Awards property of last year. It clocked 9 TVM and was the highest rated Award show of the year 2014. This year we aim to take it several notches higher in entertainment.”

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