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Sanjay Gupta, COO, Star India said, "The launch of so many channels with niche content proves broadcasters are ready to experiment with content, riding on the back of digitisation, as it has become easier now to take your channel to audiences in India."

STAR Plus’ Tu Mera Hero records highest opening of 2014

Commenting on this, Sanjay Gupta, COO, Star India said, “The year 2014 has been phenomenal for STAR Plus. Having launched a myriad of differentiated shows this year, the opening of Tu Mera Hero has been extremely encouraging. We are glad that we have been able to challenge the persona that accompanies any male protagonist. It is quite an achievement, that we were able to garner the highest opening of 2014. We have closed the previous year on a good note and hope to continue this trend in the New Year as well!”

Life OK’s promo blitz for ‘Mahakumbh’

“‘Mahakumbh – Ek Rahasya, Ek Kahani’ is based on a curiosity factor and we wanted to highlight it through all our initiatives. Owing to this, we focussed on creating distinct promo-teasers and creatives that would build an intrigue level in the minds of our audiences, before the show goes on-air. Even on the digital platform, we intended to drive conversations through influencers about the uniqueness of the show through a number of innovative activities. With Varanasi being an important tent p

Star Pravah presents ‘Ye Re Ye Re 15’ on 31 Dec

Jayesh Patil, Programming Head, Star Pravah said “The viewers are very well acquainted with Star Pravah characters and their nature. ‘Ye Re Ye Re 15’ will give a pleasant shock to our viewers when they will witness their favorite characters perform in full zest. In the coming year, Star Pravah shows will undergo makeover followed by transition in the lives of our viewers’ favourite characters. A glimpse of these changes will be seen in the fascinating performances at ‘Ye Re Ye Re 15’. We are con

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