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Star Plus continued to lord it over all in the ratings space for most of the year, but the second, third, and fourth spots witnessed a see-saw battle between Zee TV, Life OK and Colors. Sony, which once ranked second amongst GECs sank to a lowly sixth position during 2014 even as it’s flanking laughter channel Sab, stayed steady through 2014 at the fifth spot.
For Star Sports, which put its might behind both the leagues, the strategy paid off well with the inaugural edition of both the leagues reaching more than 400 million viewers.
The series features the Marvel Comics character Peggy Carter, with Hayley Atwell, and takes place a year after the events of ‘Captain America: The First Avenger’