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According to Star India EVP and new media head Ajit Mohan, the portal will be following a three step strategy ahead of the mega event. "Firstly, we will create an immersive experience by launching a video timeline that will be available to all fans of starsports.com fans. It will allow them to catch up very quickly on a match, when they come to witness the action on the website. We were the first to introduce the video timeline and we will now take it to every fan," he says.
Star Movies and Universal Pictures International-India took Indian fans by surprise, bringing to them an exciting sneak peek into the dinosaur sci-fi series' latest installment, Jurassic World.
Star India English Cluster GM Kevin Vaz said, “The journeys and adventures we take in our lives professionally and personally are waiting for that first step which might look like a risk. At Star Movies no step, no move is too risky if it means that our viewers will be benefited by it. This weekend, let’s all take a cue from Walter Mitty to live life to the fullest and enjoy the wonderful journey called life.”