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Secret sauce of Star Plus’ success

Gaurav Benerjee, Star Plus General Manager said, “Our storytelling reflects a certain kind of brand. We believe that we have built a great brand which has a massive connect with our viewers, and this brand idea is about our core belief that women are catalysts for change in the society and more power to them really pushes families towards progress.”

Life OK to launch action series ‘Pukaar- Call for Hero’

Ajit Thakur, EVP and General Manager, Life OK said, “The USP of Pukaar, other than its main gripping story line which revolves around the life of a commando, also has a linear track which is equally important. It is about a father-son estranged relationship, where the son longs to get back his father’s lost love. Unlike the other GECs, who target women, Life OK programming is always male centric. However, saying this, Pukaar’s TG is family, with men being the primary target.”

Satyamev Jayate 3 Finale Full Episode: Aamir Khan guides Indian men to real ‘manhood’

The special episode of Satyamev Jayate 3 that also featured Bollywood celebrities such as Amitabh Bachchan, Deepika Padukone, Kangana Ranaut and Parineeti Chopra, began with Aamir Khan asking the audience as to what constitutes an ‘Asli Mard’ – a Real Man (#ARealMan),

Star India aims to imbibe multi-sport culture

Uday Shankar - CEO, Star India talks to Sanjeev Sharma of Tribune India

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