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Ajit Thakur, EVP and General Manager, Life OK said, “The USP of Pukaar, other than its main gripping story line which revolves around the life of a commando, also has a linear track which is equally important. It is about a father-son estranged relationship, where the son longs to get back his father’s lost love. Unlike the other GECs, who target women, Life OK programming is always male centric. However, saying this, Pukaar’s TG is family, with men being the primary target.”
The special episode of Satyamev Jayate 3 that also featured Bollywood celebrities such as Amitabh Bachchan, Deepika Padukone, Kangana Ranaut and Parineeti Chopra, began with Aamir Khan asking the audience as to what constitutes an ‘Asli Mard’ – a Real Man (#ARealMan),
“Star TV did a great job of promoting the league. They said the benchmark was 50 million viewers for it to be a hit. At the end of six weeks of the league, they had had 493 million viewers. Kabaddi resonated with the Indian public,” said Bachchan.