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Star Sports India has currently invested $ 242 million for ICC Events, International Premier Tennis League, FIH Event, Summer Olympic Games, Formula one, FIFA Confederation Cup, FIFA World Cup Qualifiers (AFC), AFC Champion Leagues, La Liga, Premier League, Seria A, FA Cup, ISL, Wimbledon etc.
Star India president sports Nitin Kukreja said, “The buzz around a sporting event is so much higher when it is nearer to you. You can see it in the ISL (Indian Super League), in the Pro Kabaddi League. When the event is at home then the excitement is so much higher.”
Star India has completed signing 90-95 per cent of the agreements for its reference interconnect offer (RIO) with multi-system operators (MSOs).
Star India CEO Uday Shankar said, “Adapting the new RIO would mean the MSOs getting adept in packaging, and secondly honing their sales skills. For the first time they will have to go and ascertain individual consumer preferences. They will now have to maintain a robust subscriber base month after month, it is a somewhat complicated business execution. But if they can do it they can earn more money.”