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Marketers give a thumbs-up to Star's new RIO

Star India had recently announced that it would be offering its channels on reference interconnect offer (RIO) to multi-system operators. This will mean that Star India channels will be offered individually rather than in the form of a package. TDSAT further directed that all MSOs should either sign the new incentive based RIO or the old RIO starting today, November 10, or face disconnection of Star India signals. With this decision hanging in the balance, we asked marketers about their opinion

‘Masterchef India’ goes vegetarian in 4th edition

Star Plus SVP programming Ashish Golwalkar said that they are presently working on the designing and casting, and will announce other details soon.

Life OK introduces power packed action drama series with ‘Pukaar- Call for the Hero’

Ajit Thakur, EVP and General Manager, Life OK said, “At Life OK we have always pushed the boundaries beyond the usual. With ‘Pukaar – Call for the Hero’ we introduce action thriller on weekday slot. Pukaar is our tribute to the Indian army and we are extremely proud of our association with Vipul A Shah who masters this genre. The viewers will get to see a different style of action rarely explored on small screen. We also touch upon the dynamics of father- son relationship unlike the usual. With the plot, characters and locations, the viewers can look forward to a different kind of content twice a week promising to be thrilling and entertaining”

ISL can rival world's biggest soccer leagues, says Tendulkar

"The response for the ISL has been incredible. People want to support football and football players in India and make it a big sport.

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