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The tournament, which began in October and finishes in December, has big money and sponsors behind it - organized by IMG-Reliance in collaboration with Rupert Murdoch's Star India group and the All India Football Federation.
Star Plus added maximum viewership and strengthened its leadership with a huge margin in Week 46 of TAM 2014.
Star Plus leads weekday programming with five shows in top 10 followed by Zee TV and Colors with 2 shows each in Week 46.