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Star, MSOs and the RIO deals

Leading national multi-system operators (MSOs) have agreed to put seven Star India channels in their basic pack offering for subscribers while upgrading the others to higher-priced bundles, setting in motion an experiment to drive packaging and raise cable TV bills.

What you should know about RIO

Star India offers channels at their original prices and a la carte, the amended RIO is incentive based. This replaces the bilateral deals that used to be struck between the network and the MSO platforms to offer the channels in packages to consumers.

Secret sauce of Star Plus’ success

Gaurav Benerjee, Star Plus General Manager said, “Our storytelling reflects a certain kind of brand. We believe that we have built a great brand which has a massive connect with our viewers, and this brand idea is about our core belief that women are catalysts for change in the society and more power to them really pushes families towards progress.”

Life OK to launch action series ‘Pukaar- Call for Hero’

Ajit Thakur, EVP and General Manager, Life OK said, “The USP of Pukaar, other than its main gripping story line which revolves around the life of a commando, also has a linear track which is equally important. It is about a father-son estranged relationship, where the son longs to get back his father’s lost love. Unlike the other GECs, who target women, Life OK programming is always male centric. However, saying this, Pukaar’s TG is family, with men being the primary target.”

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