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Can TV Save India?

Uday Shankar, the CEO of Star India said,"We needed to become the mouthpiece for people's aspirations and whatever people didn't like, whatever people thought needed to change, we needed to start sort of sensing that."

GEC Watch: Star Plus breaches 600-mn mark again; SAB TV retains No. 4 position

Star Plus gained maximum viewership in Week 44 of TAM 2014 and breached the 600-million mark substantially recording 655 GTVM. There was no change in the pecking order.

GEC Watch: Star Plus weekday shows see sharp spike

Star Plus had five shows in among the top 10 in Week 44. Zee TV’s Maharakshak Aryan opens at 3.2 TVM

Star Movies viewers all set to fight the #YouPickTheFlick battle

Kevin Vaz, General Manager – English Cluster, Star India said, “At Star Movies, all our initiatives are created with our viewer in focus. Their needs and choices drive our innovations. So #YPTF or ‘You Pick The Flick’ was a natural extension that goes one step ahead in empowering our viewers and giving them the power of choice. We want to have a deeper interaction with our viewers and enrich their movie watching experience.”

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