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Star Plus gained maximum viewership in Week 44 of TAM 2014 and breached the 600-million mark substantially recording 655 GTVM. There was no change in the pecking order.
Star Plus had five shows in among the top 10 in Week 44. Zee TV’s Maharakshak Aryan opens at 3.2 TVM
Kevin Vaz, General Manager – English Cluster, Star India said, “At Star Movies, all our initiatives are created with our viewer in focus. Their needs and choices drive our innovations. So #YPTF or ‘You Pick The Flick’ was a natural extension that goes one step ahead in empowering our viewers and giving them the power of choice. We want to have a deeper interaction with our viewers and enrich their movie watching experience.”