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Life OK EVP and GM Ajit Thakur said, “We have always done six-month to one-year stories. ‘Nadaan Parindey’ and ‘Ek Boond Ishq’ have run its course, and this is coming at 9:30 pm as it is the highest viewership period and we want to give it the biggest slot. We are also trying to create a powerful heroine primetime band with ‘Paakhi’ at 8:30, followed by Amrita from ‘Laut Aao Trisha’ at 9 and Shobha from ‘Ajeeb Daastaan Hai Ye’ at 9:30.”
Introducing the show, Ajit Thakur, EVP & General Manager of Life OK said, “This Diwali Life OK will be the biggest destination for the viewers with 6 new offerings in just 8 weeks. Comedy Classes will see us bringing the sitcom genre back to Indian Television. With the biggest names of the Indian comedy, Krushna, Bharti, Sudesh and Shakeel, the show promises to be one of the most awaited offering for the viewers.”
Talking about the new season, Uday Shankar, CEO, Star India said, "We began Satyamev Jayate to build awareness around urgent social issues. But it's now gone way beyond that and has emerged as the best showcase of the role media can and should play in driving change in the country. I am particularly proud that Satyamev Jayate has also become the most powerful platform to inspire individuals and groups and acknowledge the extraordinary contribution that seemingly ordinary people are making to our country. For us at Star India, it has given purpose to why we exist.”
Ajit Thakur, EVP and GM, Life OK says, "We have offered bold and innovative content to our viewers. With the launch of Ajeeb Daastaan Hain Ye, we intend to raise the bar even higher. We are confident the viewers will enjoy the show as much as we enjoyed making it."