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Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com

 

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STAR Plus boosts Tweeple to ‘Tweet to Unlock’ the exclusive Satyamev Jayate Promo

Commenting on this pioneering activity, Gayatri Yadav EVP, Marketing and Communications, STAR India said, “Satyamev Jayate has become a people’s brand, and digital has played a key role in this. The response the show has got for each of the seasons has been ground breaking. This is our way of engaging our digital audience and involving them in conversations for the show at the outset of breaking the campaign. We are happy to partner with Twitter for “Tweet To Unlock” and making this an exciting activity”.

A Secret You’d Love To Share

Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “At Star Movies we always believe in creating experiences for our viewers through strong engagement opportunities and high impact campaigns. We are proud to present a first-of-its-kind concept in India - Star Movies Secret Screening. A private screening of some special movies held only for a select few movie enthusiasts’ weeks before its worldwide release. We are happy with the overwhelming response and as always we will continue to constantly engage our audience with such immersive experiences.”

‘You can’t build a sport without putting it on TV – we don’t have to be a one-sport nation’: Uday Shankar

Uday Shankar is CEO of Star TV India, which broadcast and backed the Pro-Kabaddi League. Kabaddi surprised India, garnered 2.5 times more viewers in its first week than the FIFA World Cup and became the most-watched Indian live sports event after IPL. He discusses India’s prospects as a sporting nation, the role of TV as a social catalyst in creating sports culture and lessons from the Kabaddi League.

News Flash: Uday Shankar elected IBF President

On being appointed IBF President, Shankar said, “I am privileged to be trusted by the members of IBF to lead the industry body at a critical juncture when the industry needs to leap to the next level by working collaboratively with the Government and other stake holders”.

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