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Star Gold celebrates KICK with the biggest marketing campaign

Hemal Jhaveri, Executive Vice President of Star Gold said, “Besides being the king of the box office, Salman Khan’s movies have a humungous pull on televisionand STAR GOLD is the official destination for the superstar’s blockbusters.KICK has been the biggest release of 2014 and we hope toreplicatethe film’s success on television. Keeping in mind the magnitude of the movie, we have presented several unique differentiatorsto our marketing campaign. It will be by far the biggest Marketing Campaign

Life OK to launch two shows

Life OK EVP and GM Ajit Thakur said, “We have always done six-month to one-year stories. ‘Nadaan Parindey’ and ‘Ek Boond Ishq’ have run its course, and this is coming at 9:30 pm as it is the highest viewership period and we want to give it the biggest slot. We are also trying to create a powerful heroine primetime band with ‘Paakhi’ at 8:30, followed by Amrita from ‘Laut Aao Trisha’ at 9 and Shobha from ‘Ajeeb Daastaan Hai Ye’ at 9:30.”

Life OK opens classes of fun, laughter and masti

Introducing the show, Ajit Thakur, EVP & General Manager of Life OK said, “This Diwali Life OK will be the biggest destination for the viewers with 6 new offerings in just 8 weeks. Comedy Classes will see us bringing the sitcom genre back to Indian Television. With the biggest names of the Indian comedy, Krushna, Bharti, Sudesh and Shakeel, the show promises to be one of the most awaited offering for the viewers.”

Star India Makes `Change Possible' with a New Season of Satyamev Jayate

Talking about the new season, Uday Shankar, CEO, Star India said, "We began Satyamev Jayate to build awareness around urgent social issues. But it's now gone way beyond that and has emerged as the best showcase of the role media can and should play in driving change in the country. I am particularly proud that Satyamev Jayate has also become the most powerful platform to inspire individuals and groups and acknowledge the extraordinary contribution that seemingly ordinary people are making to our country. For us at Star India, it has given purpose to why we exist.”

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