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STAR India Chief Executive Uday Shankar and Chief Operating Officer Sanjay Gupta had said the network was committed to developing a multi-sport environment in the country and providing multilingual feed for this.
Pecking order of Hindi GECs remains unchanged in Week 36 of TAM 2014.
Gayatri Yadav, EVP, Marketing and Communications, STAR India said, “Satyamev Jayate has become a people’s brand, and digital has played a key role in this. The response the show has got for each of the seasons has been ground breaking. This is our way of engaging our digital audience and involving them in conversations for the show at the outset of breaking the campaign. We are happy to partner with Twitter for “Tweet To Unlock” and making this an exciting activity.”