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Talking about the new season, Uday Shankar, CEO, Star India said, "We began Satyamev Jayate to build awareness around urgent social issues. But it's now gone way beyond that and has emerged as the best showcase of the role media can and should play in driving change in the country. I am particularly proud that Satyamev Jayate has also become the most powerful platform to inspire individuals and groups and acknowledge the extraordinary contribution that seemingly ordinary people are making to our country. For us at Star India, it has given purpose to why we exist.”
Ajit Thakur, EVP and GM, Life OK says, "We have offered bold and innovative content to our viewers. With the launch of Ajeeb Daastaan Hain Ye, we intend to raise the bar even higher. We are confident the viewers will enjoy the show as much as we enjoyed making it."
Gayatri Yadav, EVP, Marketing and Communications, Star India, said, “Satyamev Jayate has always touched upon topics of deep societal relevance. However, with regards to its relationship to the topics on the show, you will just have to wait and watch. The entire campaign has been divided in two phases; the first talks about the change which Satyamev Jayate has brought about, and the second phase talks about how change is possible when all of us become active change agents and act responsibly.”
Star Gold EVP Hemal Jhaveri said, “Besides being the king of the box office, Salman Khan’s movies have a humungous pull on television and Star Gold is the official destination for the superstar’s blockbusters. ‘Kick’ has been the biggest release of 2014 and we hope to replicate the film’s success on television. Keeping in mind the magnitude of the movie, we have presented several unique differentiators to our marketing campaign. It will be by far the biggest marketing campaign ever undertaken by