Telling the world

Sanjay Gupta, COO Star India said, "Because they come and promise only during elections is why they do not succeed," he pointed out. "If they have a credible promise, there is no reason why they cannot succeed," he further said. Taking the example of the "India Shining" campaign, he opined that there was a fundamental disconnect in the messaging. "Brand building is not a one off project but in politics it is thought that it is," he opined.

According to Star Sports, the ICC Cricket World Cup 2015 broadcast, bolstered by new look graphics and multi-lingual feed, cut across demographic boundaries and captured the imagination of a diverse fan-base. 67 per cent of the viewership for the opening day's game, Australia vs England, came from Hindi + vernacular feeds, with English fetching 33 per cent. This reflects a shift as compared to the prior edition of the World Cup where English dominated with a 55 per cent share.

The ‘#MaukePeChauka!’ film features the Pakistani fan from the first film, now wearing a South African team jersey, watching the India-South Africa game with the two South African fans from the previous film.