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Ajit Thakur, EVP and GM, Life OK, said, “Life OK has done something different for the first time and we have spent a lot of money on this show. Also, this show has paved the way for increasing our creativity in non-fiction. I can promise our viewers that they have never seen a show like this before.”
Star India president sports Nitin Kukreja told TelevisionPost.com that the uplinking licences will be operationalised in the next few months. “We will start uplinking our channels from India now that we have got the ministry approval."
Uday Shankar, CEO - Star India said, "You need to decentralise but it's not happening right now. Much as we are singing praises to digitisation, it has not really progressed as it should have and even in the area where digital distribution has started happening, the digital business models are not evolving. Those are the challenges."
Kevin Vaz, Business Head, English Portfolio, Star India, said, “We are extremely proud of Star World Premiere HD, which comes with a unique and path breaking proposition of watching the latest with the world. Starting off on an extremely positive note last September, the channel has built a significant premium subscriber base, despite being a pure a la carte HD-only offering. With an all new show line-up this year, we are confident that additional premium consumers will begin subscribing to Star