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STAR India to air Hero Indian Super League in 5 languages

STAR India Chief Executive Uday Shankar and Chief Operating Officer Sanjay Gupta had said the network was committed to developing a multi-sport environment in the country and providing multilingual feed for this.

Star Plus launches Satyamev Jayate on Oct 5; releases promo exclusively on Twitter

Gayatri Yadav, EVP, Marketing and Communications, STAR India said, “Satyamev Jayate has become a people’s brand, and digital has played a key role in this. The response the show has got for each of the seasons has been ground breaking. This is our way of engaging our digital audience and involving them in conversations for the show at the outset of breaking the campaign. We are happy to partner with Twitter for “Tweet To Unlock” and making this an exciting activity.”

Star Plus, Ashutosh Gowariker join hands to launch 'Everest'

According to Star Plus general manager Gaurav Banerjee the decision was critical to its strategy thought ‘Rishta Wahi Soch Nayi’. “For a channel like ours which is always working on getting new ideas onboard, it takes a lot of time to execute any idea to perfection. One really has to gear up the story telling environment and shape an idea into certain direction.”

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