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Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com

 

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Hind GECs launch new-show blitzkrieg

Ajit Thakur, General Manager-Life OK said, “This year has been momentous for Life OK. Not only have we grown strength to strength but we have also successfully managed to challenge the status quo of the industry by presenting content in a different light. We have always been conscious of presenting socially relevant stories and Laut Aao Trisha is one such show, which, with its bold content, borders on thrill, suspense, family drama and touches upon the concept of in-family crimes. We want to pre

Star Sports Pro Kabaddi comes to the pink city

After over twenty days of high-octane Kabaddi action across six cities, spanning the length and breadth of the country, the Star Sports Pro Kabaddi League is now ready to take over the Pink City.

Star Plus gambles high with India’s Raw Star

Nikhil Madhok, SVP Star Plus Marketing believes, “In the past, digital auditions have been a part of music reality shows, unlike ours which focused exclusively on digital. Our aim was to say that if we are trying to reach out to genuine artists then why make them stand in long queues in different cities. Why not do something of their choice and at the comfort of their homes.”

Fasten your seatbelts as the brave new Indian woman takes flight Airlines - Har Udaan Ek Toofan

Mr. Nikhil Madhok, Sr. VP Marketing & Programming Strategy says, “The aviation industry has conventionally been seen to be male-dominated. The only visible position occupied so far by women has been as Air Hostesses. Our new show Airlines, challenges this stereotype with a brave new protagonist Ananya Rawat, who is her airline’s first female pilot recruit. This show has a completely new backdrop and new narrative style, which we feel will connect with young women across the country. We hope that Ananya’s journey will inspire more young women to challenge stereotypical thinking and give wings to their dreams”.

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