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Ajit Thakur, EVP & GM, Life OK, says, “At Life OK we have always believed in being daring and bold. Ever since our launch, we have offered our viewers, content which is very different from what’s offered on television today. Dare 2 Dance, is a big milestone for us in our journey to offer differentiated content. There are many firsts in Dare 2 Dance, which I can promise our viewers would have never seen before. And we couldn’t think of anyone better than the superhero of action and dance, Akshay Kumar, to have anchored this show. So, I’d just say, enjoy the dare and the dance, over the next few weeks.”
Star India COO Sanjay Gupta commented, “This is the birth of a footballing nation. This is something that has never been attempted before and marks a historic turning point for the future of football in India. What you will experience is a world class spectacle-in stadium, on television, on your mobile screen and across all digital devices.”
Zee TV and Star Plus have four shows each among the top 10 shows followed by Colors and SAB TV with one show each in Week 34 of TAM 2014.