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Nikhil Madhok, SVP Star Plus Marketing believes, “In the past, digital auditions have been a part of music reality shows, unlike ours which focused exclusively on digital. Our aim was to say that if we are trying to reach out to genuine artists then why make them stand in long queues in different cities. Why not do something of their choice and at the comfort of their homes.”
Mr. Nikhil Madhok, Sr. VP Marketing & Programming Strategy says, “The aviation industry has conventionally been seen to be male-dominated. The only visible position occupied so far by women has been as Air Hostesses. Our new show Airlines, challenges this stereotype with a brave new protagonist Ananya Rawat, who is her airline’s first female pilot recruit. This show has a completely new backdrop and new narrative style, which we feel will connect with young women across the country. We hope that Ananya’s journey will inspire more young women to challenge stereotypical thinking and give wings to their dreams”.
Gaurav Banerjee, General Manager, Star Plus, said, “Star Plus has always been at the forefront of creating benchmarks. With India’s Raw Star, we are trying something unique in the singing reality show genre. The attempt is to reach out to the youth of this country and who better than the biggest youth icon, Yo Yo Honey Singh, to take this ahead. This show will change the visual and music grammar of singing reality shows in India. All the ten performers are very talented and Yo Yo Honey Singh has
Star Plus general manager Gaurav Banerjee said, “Our idea for Sunday is to programme Star Plus for young people, which is why we have these shows. Though we have not tried this in the past, we hope to be successful. If we don’t, we will learn something from it.”