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Star Plus leads weekday programming chart with 5 shows followed by Zee TV with 4 and Colors with one show in Week 33 of TAM 2014.
Uday Shankar, CEO, Star India said, “Kabaddi is set to become India’s favourite second sport. This is an unprecedented number for a sport other than cricket in India. The game’s resurrection as a mainstream sport through the league saw it trounce viewership for football, hockey and others.”
Ajit Thakur - EVP and Business Head for Channel V said, "The show is about the youth, their tryst with crime and the circumstances which led to the incident, rather than sensationalizing the crime or the criminal himself. Over the years, the show has gained popularity with its exceptional content and execution and we are upping the ante this time around, hoping to really get the message across.”
Nikhil Madhok, Senior VP – Marketing & Programming Strategy, Star Plus, said, “The aviation industry has conventionally been seen to be male-dominated. The only visible position occupied so far by women has been as air hostesses. Our new show ‘Airlines’ challenges this stereotype with a brave new protagonist, Ananya Rawat, who is her airline’s first female pilot recruit. This show has a completely new backdrop and new narrative style, which we feel will connect with young women across the countr