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Guest Column: Pro Kabaddi League will give sustained ROI to brands: Mandeep Malhotra

"With encouragement given to sports and participation, we will see more victories at international forums, which in return will bring joy and pride to the entire nation."

FX PURSUES ULTIMATE EDGE SEEKERS: A MAMMOTH BRAND CAMPAIGN LAUNCHED BY THE CHANNEL TO CONNECT WITH THEIR EVER INCREASING VIEWER BASE

To reinforce the brand ethos, FX has embarked on a journey to hunt and reach out to the Edge Seekers, in order to excite them and satisfy their thirst for thrill. Overall the brand campaign is experimental and trend-setting akin to its target audience, having been designed to capture interest and intrigue to the premiere FX viewer.

Star Movies’ marketing campaign to promote ‘The Wolverine’ premiere on Independence Day

Star India GM English cluster Kevin Vaz said, “We at Star Movies have planned a great line-up for the second half of 2014 and are thrilled to announce the premiere of The Wolverine on this Independence Day. To enhance the experience of the premiere, we have designed an innovative marketing campaign to engage and excite our audience”.

Star Movies to Premiere The Wolverine on Independence Day

On the occasion of the premiere, Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “We at Star Movies have planned a great line-up for the second half of 2014 and are thrilled to announce the premiere of The Wolverine on this Independence Day. To enhance the experience of the premiere, we have designed an innovative marketing campaign to engage and excite our audience”.

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