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Star Plus SVP marketing Nikhil Madhok said, “The aim was to convert the character with a large town mentality with the way Veera would dress and behave. This became her strong attribute. Similarly Ranveer became a musician, an unusual profession as far as Hindi GEC protagonists are concerned.”
Uday Shankar, STAR INDIA, CEO commented on this milestone. "Kabaddi is set to become one of the biggest sports in India very soon. We are overwhelmed that sports fans across India have given a resounding endorsement to the faith that Star Sports has placed in the power of Kabaddi. This is a tribute to the efforts of Mashal Sports, the All India Kabaddi Federation, and the franchise teams without which this would not have been possible."
Star Movies emerged as a numero uno English movie channel, leading with 119 TVT’s- the highest TVT ratings this month.
Ajit Thakur, General Manager - Life OK, commented, “The reason why we see tabooed issues being discussed or brought to the fore in the serials today is because the audience has turned more mature. Every channel has realised the true potential of television, which serves as the best place to debate, discuss and make others aware. Life OK, being a new channel, has always believed in showing content which is the reflection of the society in which we live.”