Telling the world

Sanjay Gupta, COO, Star India said, “The World Cup is the biggest event for Indian consumers. The last edition was watched by 90per cent of TV viewers in the country, making it the largest aggregation of consumers possible. With India as the defending champions, the whole country is set to follow the team’s defence of its title in Australia and New Zealand and we, at STAR, plan to make this World Cup, a ‘Cup for All’. We will introduce many firsts and innovations in sports broadcasting to take t

This Valentine’s Day is about to get bigger and better with Star Plus’ special #IThankYou campaign and an on air celebration of love with Star Valentine’s Day – Muskurane Ki Wajah Tum Ho.

Uday Shankar, CEO, Star India, said, “The Telugu market is an important market; however, the pace of innovation has been slow. We are keen to change this by acquiring a local presence and fundamentally changing the content quality paradigm. We were very impressed by the solid creative core and quality and depth of the management team at Maa. In a short span of time they have built a leading business which is poised to take the next leap. The acquisition fills a vital gap in our portfolio allowin