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Speaking on year two, Kevin Vaz, Business Head, English Portfolio, Star India Pvt Ltd. said, “We are extremely proud of Star World Premiere HD, which comes with a unique and path breaking proposition of watching the latest with the world. Starting off on an extremely positive note last September, the channel has built a significant premium subscriber base, despite being a pure a la carte HD-only offering. With an all new show line-up this year, we are confident that additional premium consumers will begin subscribing to Star World Premiere HD to enjoy the latest and best of international entertainment.”
Uday Shankar, CEO of Star India, the official broadcasters, said, "Kabaddi had every ingredient, including skill, strategy and speed, to emerge as a serious sport and woo fans. Above all, it is a true blue Indian sport."
Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “September has an entertainment-packed calendar starting off with Despicable Me 2 andwill be followed by other Hollywood blockbusters. We intend on keeping audiences enthralled throughout the festive season.”
Ajit Thakur, EVP & GM, Life OK, says, “At Life OK we have always believed in being daring and bold. Ever since our launch, we have offered our viewers, content which is very different from what’s offered on television today. Dare 2 Dance, is a big milestone for us in our journey to offer differentiated content. There are many firsts in Dare 2 Dance, which I can promise our viewers would have never seen before. And we couldn’t think of anyone better than the superhero of action and dance, Akshay Kumar, to have anchored this show. So, I’d just say, enjoy the dare and the dance, over the next few weeks.”