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Uday Shankar - CEO, STAR India is pleased as he says, "At Star, we believe in building content on a long term basis. Our positions and moods don't swing based on Day One ratings. We strongly believe in the potential of kabaddi and that is the reason we are working so hard to build it."
Kevin Vaz, Business Head for English Channels, Star India said, “FX is leading the category across 8 Metros with 33% relative share of viewership and the 4 main Metros (Mumbai, Delhi, Kolkata and Bangalore) which sees a 32% relative share of viewership (All India 1 Mn+ in Yr 2014)."
‘Shastri Sisters’ on Colors opens at 1.9 TVM while ‘Laut Aao Trisha’ on Life OK opens at 2.2 TVM. ‘Yudh’ on Sony drops to 0.8 TVM in its second week.
Star Movies has been rated the highest among movie channels.