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Nikhil Madhok, Senior VP – Marketing & Programming Strategy, Star Plus, said, “The aviation industry has conventionally been seen to be male-dominated. The only visible position occupied so far by women has been as air hostesses. Our new show ‘Airlines’ challenges this stereotype with a brave new protagonist, Ananya Rawat, who is her airline’s first female pilot recruit. This show has a completely new backdrop and new narrative style, which we feel will connect with young women across the countr
Fevicol, the adhesive brand of Pidilite Industries, was the latest brand to associate with the Pro Kabaddi League.
Ajit Thakur, General Manager-Life OK said, “This year has been momentous for Life OK. Not only have we grown strength to strength but we have also successfully managed to challenge the status quo of the industry by presenting content in a different light. We have always been conscious of presenting socially relevant stories and Laut Aao Trisha is one such show, which, with its bold content, borders on thrill, suspense, family drama and touches upon the concept of in-family crimes. We want to pre