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Life OK general manager Ajit Thakur said, “Like Life OK, Akshay Kumar too has successfully managed to challenge the status quo with his constant need to push the envelope and move beyond the common. It was this need to challenge the norms and do something different that brought us together. Through our show ‘Dare 2 Dance’, we hope to bring yet another unique and unimaginable concept to our audience.”
Star India CEO Uday Shankar said, “We see ourselves in the business of sports and believe unless more and more sports are played, the whole business will not grow. We believe through our commitment to sports like Kabaddi, we will be able to offer a range of sporting action to our viewers."