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Star Gold and Movies OK EVP and GM Hemal Jhaveri said, “We have an output deal with Salman Khan and Ajay Devgan among others, and have a robust line-up of films ahead. So the idea was to differentiate in terms of marketing. Since we have the rights to the movie and it’s our own platform, such events help in bringing in audiences.”
The Indian Super League is organized by Star India, IMG Reliance in partnership with the All India Football Federation. It's inaugural season will kick off in September. It will see eight football teams battle it out for the top spot.
Commenting on the premiere of Kick-Start, Hemal Jhaveri, Executive Vice President , Star Gold, said “The channel has always endeavoured to be the destination of the biggest blockbusters and the biggest stars. This event celebrates both and offers our viewers an exclusive and entertaining perspective on both the star and the movie. With this, Star Gold continues to engage and entertain our loyal viewers.”