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Hemal Jhaveri, Executive Vice President, Star Gold, said “Movie associations in the past have always taken place during a TV premiere, much after the theatrical release. This unique association with KICK helps us build engagement with special content around the movie much earlier on. While this definitely drives viewership, it also provides a promotion platform for the movie release resulting in a win-win for everyone.
Mr. Kevin Vaz, General Manager, English Bouquet, Star India Pvt. Ltd said, “Over the years MasterChef Australia showcased on Star World has transformed the culinary landscape in India. It’s been our endeavor to deliver the MasterChef Australia experience to our viewers in India. Our association with JSM is an effort in that direction. We are excited by the fact that this year we will deliver the flavors of MasterChef across all major metros through this on-ground initiative.”
Star Plus SVP Marketing and Programming Strategy Nikhil Madhok said, “Star Plus is taking the opportunity to celebrate this significant day by developing a social media app which will let people create a personalised video capturing all the special memories and ‘cousin moments’ and share it with the world."
Star Gold and Movies OK EVP and GM Hemal Jhaveri said, “We have an output deal with Salman Khan and Ajay Devgan among others, and have a robust line-up of films ahead. So the idea was to differentiate in terms of marketing. Since we have the rights to the movie and it’s our own platform, such events help in bringing in audiences.”