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Laut Aao Trisha – Life OK’s boldest series on love, betrayal and in family crimes

Ajit Thakur, General Manager, Life OK said “This year has been momentous for Life OK. Not only have we grown strength to strength but we have also successfully managed to challenge the status quo of the industry by presenting content in a different light. We have always been conscious of presenting socially relevant stories and Laut Aao Trisha is one such show, which, with its bold content, borders on thrill, suspense, family drama and touches upon the concept of in-family crimes. We want to present stories without being judgemental.”

Industry veterans to comment on findings of Pitch Media BrandOmeter

Uday Shankar, CEO, STAR India said, “The concept of genres is outdated. What will rule today and in the future, is compelling content. The winners will be those who invest in high-quality content and marketing to create destinations and brands of choice.”

GEC Watch: Star Plus crosses 700 mn-mark; Life OK retains No. 3 position

Star Plus’ growth helped it cross 700 million-mark this week, Zee TV added maximum 56 TVMs.

Star to live simulcast 66th Primetime Emmy Awards across 5 channels

Kevin Vaz, General Manager, Star India Pvt Ltd- English cluster says, “This is our first year as official broadcast partner for the Primetime Emmy Awards in India. Our vision is to make Emmy’s a household name in India like The Oscars and it’s for this very reason that we will simulcast the original airing and its repeat across our English GE Channels. Some of our biggest shows like Homeland, Breaking Bad and Mad Men have been nominated and we are glad that this year we will celebrate Internatio

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