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Speaking at the Red Ink Awards 2014, Star India CEO Uday Shankar said, “I think there is too much reverence even now in Indian media and on the other hand, there is too much emotional attachment. Either we are just cynical or when we go there we get sucked in. There has to be a balance in between. Overall, I think we shouldn’t be cynical about media. We have lots to capture and improve but without the media, this place, this country would be much worse.”
Star Plus continued to lead with 7 shows in the top 10 weekday shows despite the drop in viewership across channels.
Hemal Jhaveri, executive vice-president, STAR Gold, says, "In today's scenario, it has become essential for every channel to experiment with its programming and offer something distinct in terms of content. From our movie promos to content packaging, we have always attempted to offer a unique experience to our viewers and '4 shanivaar, premiere 4' is another attempt to bring alive this philosophy."