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KidZania collaborated with STAR Sports and co-created a unique platform for kids that helped in nurturing children's self-confidence through exposure to a real-life TV show experience at Star India Studio, KidZania Mumbai.
The shows connected with the audiences instantly and their popularity soared. It narrates the story of Sandhya’s struggles as she dreams of becoming an IPS officer, thus breaking the boundaries of her confined middle-class life.
There was much cheer last week when Life OK took the #3 slot amongst Hindi GECs in the weekly TAM ratings. But we held back and said that we should wait for another week before interviewing Ajit Thakur, Star India General Manager and Business Head of the channel. The weekly numbers that came out yesterday saw Life OK ahead yet again. MxMIndia spoke with Mr Thakur, hours after it was known that Life OK was the #3 Hindi GEC for the second consecutive week as per TAM numbers.