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Hemal Jhaveri, executive vice-president, STAR Gold, says, "In today's scenario, it has become essential for every channel to experiment with its programming and offer something distinct in terms of content. From our movie promos to content packaging, we have always attempted to offer a unique experience to our viewers and '4 shanivaar, premiere 4' is another attempt to bring alive this philosophy."
Talking about the show, Nikhil Madhok, Senior Vice President, Marketing & Programming Strategy, Star Plus said, “With Suhaani Si Ek Ladki, we hope to further strengthen our bond with the youth. Over the last one year, Star Plus' viewership amongst all demographics has increased significantly on the back of fresh engaging content. However progressive young women have forged a especially strong bond with us. This show will resonate with them, highlighting their dreams and aspirations and a take on love that they will find refreshing.'”