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Nikhil Madhok, Senior VP, Marketing & Programming Strategy, Star Plus, said, “The Maha Movie format of the serials gives great opportunity to both the regular and the non-regular Star Plus viewers. These three hours have the potential to grab the attention of those who are familiar with the ongoing story plot and also those who are not. For viewers belonging to the second category, it is like an invitation to them to ‘Come, enjoy the movie and catch-up with the storyline’. The channel enjoys a g
Star India English cluster general manager Kevin Vaz says, “So far we have premiered 6o titles. Because of our association with major studios like NBC, Universal Studios, Fox and others we get access to all the premieres and we ensure to open with high octane titles for our audiences.”
Week 28 of TAM 2014 witnessed decline in viewership of all major Hindi general entertainment channels except Colors which returned to No. 3 position pushing Life OK back to No. 4.