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Star Plus continued to lead with 7 shows in the top 10 weekday shows despite the drop in viewership across channels.
Hemal Jhaveri, executive vice-president, STAR Gold, says, "In today's scenario, it has become essential for every channel to experiment with its programming and offer something distinct in terms of content. From our movie promos to content packaging, we have always attempted to offer a unique experience to our viewers and '4 shanivaar, premiere 4' is another attempt to bring alive this philosophy."