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Uday Shankar explains why the TV giant puts a spotlight on women and social issues, explains how he got a film star to host a talk show and discusses Indian viewers' appetite for Bollywood and Hollywood content.
“Star Plus is known to create content which is different from other offerings. At a time when other channels are focusing on non-fiction properties, we at Star have decided to take a completely different route with finite fiction shows,” a source told this website.