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Star India has been getting out of non-core activities to focus on its broadcasting (entertainment and sports) and digital businesses.
Star India is now conducting auditions for the show and to eliminate long queues and traveling hassles for contestants, the channel has introduced web and mobile auditions.
Nikhil Madhok, Senior VP, Marketing & Programming Strategy, Star Plus, said, “With Suhaani Si Ek Ladki, we hope to further strengthen our bond with the youth. Over the last one year, Star Plus’ viewership amongst all demographics has increased significantly on the back of fresh engaging content. However, progressive young women have forged a especially strong bond with us. This show will resonate with them, highlighting their dreams and aspirations and a take on love that they will find refreshi
Star India CEO Uday Shankar said, "When we did the first season of Satyamev Jayate, we got inquiries from many parts of Asia and some parts in Africa. But the country from where we saw the maximum interest was China and we have just sold the rights of the show to a production company in China,"