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Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com

 

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VithU app highlights road safety with a twist

Prem Kamath, Executive VP & General Manager, Channel V said, “We are constantly on the lookout for getting the VithU safety app across to as many people as possible. With the tagline ‘Be Safe’, this campaign has been an innovative and highly noticeable way to do so. We are extremely happy with the response the film has got. With over 1.2 million downloads, we will be looking at ways to build on this and take it forward.”

Giving Matters at Star India

Star India Executive Vice President & Head Human Resources, Amita Maheshwari said, "Star as a company is fully committed to give back to society and would continue to create content and platforms to engage with the relevant causes concerning our country."

IPL 7: GECs gain ground with fragmented viewership

Ajit Mohan, Digital Head, STAR India shared, “The viewership on Starsports.com has gone to 1.6 million per day from 1 million when the tournament started. There has been a 40 per cent increase in traffic. There has been a robust fragmentation of viewers on broadcast as people do not have time to watch full matches. The election fever has not affected digital viewership.”

India to become a Kabaddi nation with Pro-Kabaddi League, this July

Star India COO Sanjay Gupta said, “Our association with Kabaddi is in line with our stated objective of transforming the sports landscape and enabling the growth of a multi-sport culture in India. Pro Kabaddi will build an ecosystem that can potentially take this game to the next level. We plan to offer an immersive and engaging experience for the Kabaddi viewers.”

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