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Star India Head of Digital Business, Ajit Mohan said, “Star Sports has always strived to innovate on digital and we areexcited to partner with Twitter to debut this one-of-a-kind offering which empowers fans to pick and watch sports moments of their choice. This is an experiment and could potentially be a path breaking accompaniment to the starsports.com experience. We have had more than 50 million visits on IPL to date and introducing this innovation at the playoffs is a great way to sign off o
Star Vijay General Manager K Sriram said, “We planned the event nearly two years ago but at that stage, we didn’t have so many fiction hits and categories. Now was the right time. The scale will go a notch higher in the second edition of the awards."
Nikhil Madhok, Senior Vice President, Marketing & Programming Strategy, Star Plus said, “Mahabharat has a massive fan-following across all age groups, especially the youth. Draupadi has emerged as one of the most loved and followed characters. Since the series is at the commencement of the great Kurukshetra war, we believed it would be a good refresher to take the viewers through Draupadi’s journey and how she was a catalyst for the war. We are positive that the audience will appreciate the film