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The Great Indian Football Gamble

Sanjay Gupta, COO, Star India, said ,"That this investment is of a different kind. It is not a thing of one year but of many years. The important part is getting the right players and paying the right amount of money because we want that a 10- or 12-year-old kid should be thinking about becoming a footballer."

GEC Watch: Star Plus leads with record margin; Life OK inches closer to Colors

Star Plus’ weekday primetime viewership becomes more than that of Zee and Colors put together in Week 18 of TAM 2014.

Digital viewership of IPL rises 30 per cent

Ajit Mohan, executive VP and head of new media at Star India said, "It has made it easy for people to watch matches on their smartphones, tablets or computer screens. There's interest and momentum in this space... it's bound to escalate."

GEC Watch: Star Plus rules weekdays; Colors retains weekend leadership

Star Plus’ primetime viewership surpassed the combined primetime viewership of Zee TV and Colors.

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