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Talking about the show, Nikhil Madhok, Senior Vice President, Marketing & Programming Strategy, Star Plus said, “With Suhaani Si Ek Ladki, we hope to further strengthen our bond with the youth. Over the last one year, Star Plus' viewership amongst all demographics has increased significantly on the back of fresh engaging content. However progressive young women have forged a especially strong bond with us. This show will resonate with them, highlighting their dreams and aspirations and a take on love that they will find refreshing.'”
The channel adds maximum viewership among top Hindi GECs to beat Colors by a margin of 18 GTVM in Week 22 of TAM 2014
The only channels that grew this week were SAB and Star Plus.