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Star India COO Sanjay Gupta said, “Our association with Kabaddi is in line with our stated objective of transforming the sports landscape and enabling the growth of a multi-sport culture in India. Pro Kabaddi will build an ecosystem that can potentially take this game to the next level. We plan to offer an immersive and engaging experience for the Kabaddi viewers.”
Announcing the premiere, Hemal Jhaveri, Executive Vice President, Star Gold said, “Salman Khan not only enjoys enormous success at the box office, but also on television. In fact, the premiere of Bodyguard on Star Gold ranks as one of the highest rated premieres on a Hindi movie channel. The audiences have always acknowledged our efforts towards providing them the best of Bollywood. With the premiere of Jai Ho, Star Gold once again reiterates its promise of bringing the latest and biggest Bollywood premieres on TV”
Sanjay Gupta, COO, Star India, said ,"That this investment is of a different kind. It is not a thing of one year but of many years. The important part is getting the right players and paying the right amount of money because we want that a 10- or 12-year-old kid should be thinking about becoming a footballer."
Star Plus’ weekday primetime viewership becomes more than that of Zee and Colors put together in Week 18 of TAM 2014.