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Sanjay Gupta, COO of Star India said, “That while a lot of the live video content on the website is available only for a subscription fee, the media company decided to draw users to the site by offering Season 7 of the IPL, with a five-minute delay in match streaming, completely free.”
Uday Shankar, CEO of Star India said, “With our expertise in marketing and production of sports content, our task is cut out to etch football in the sports culture of India. The nation has been awaiting its second sport for far too long.”
According to Ajit Mohan, head, new media, STAR India, for this IPL, the mobile screen will become the first screen for a large number of sports fans. "The campaign reflects our ambition, our commitment to make IPL the biggest online sporting event in the world. The creative is a fabulous take on how IPL fans can leverage our service to stay unaffected by the twists and turns that life throws at them. Arun and Lowe have been fabulous partners for us."
Uday Shankar, CEO, STAR India, says, "MediaPro has been a truly delightful and path breaking partnership. Punit and I created MediaPro with the objective of accelerating digitisation, promoting transparency and introducing best practices in distribution. Thanks to the commitment of both parties the JV has delivered exceptionally well on each of these. I am proud to say that MediaPro also led the industry consensus for the most efficient way of moving to a digital domain. This in turn allowed us