Telling the world

Besides making football popular again, the most important thing ISL did was to make young footballers see the sport as a viable career.

"Star has continued to drive the leadership agenda in entertainment, driven by the belief that the power of storytelling moves the nation forward. One key route to success is disruptive content and marketing—the launch of Mahabharata re-introduced the mythological show to the youth of India and made it one of the most successful prime time launches in the last five years. Again, the iconic promotthn of Satyamev Jayate saw an unprecedented level of engagement with over 50 million votes for change

The Hero Indian Super League football tournament, the inaugural season of which ended on Saturday with Athletico de Kolkata crowned as champions, will have September 15-December 15 window kept open for the second edition.