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POV: Can Media and Money Change Football in India?

STAR India COO, Sanjay Gupta said, "If we are able to do well in the next 10-12 years, India can probably send a team to the World Cup in 2026. With ISL, the sport will grow not just in viewership but in the quality of the players and that of the game. India can go beyond its current global ranking. In cricket, we have invested a lot of money in the game, infrastructure and players that makes every kid dream of being a cricketer. In my opinion, star power will give viewership but not the experie

Data users more likely to shift to postpaid: Study

Star India EVP and head (New Media) Ajit Mohan said: "We understood that the mobile phone is liberating sports fans. They do not have to be glued to the television screen anymore. We built a service that allows them to get on with their lives and yet there is an easy way to follow a live match."

Life OK to reward good content through 'Life OK Now Awards'

Ajit Thakur, General Manager, Life OK, said, “In the events space, we went ahead and did the Screen Awards, which we are quite happy about, but we always thought of them as a product that we got and took to the next level. By contrast, this initiative is our own innovation.”

Sports entertainment firm Smaaash gets PE funding

Sanjay Gupta, COO, Star India said, "Smaaash demonstrates creativity and innovation at its best-- principles that form the very core that drives Star. That innovation has meant that the company is quickly emerging as a sports entertainment destination among today's youth. We are very proud to partner this unique venture and its team led by Shripal from its very conception to pilot and now its growth phase. There's no doubt Smaash will soon grow to be one of the biggest global enterprises in acti

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