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About Star Movies’ and Star Movies Action’s plans during IPL 7, Star India business head English cluster, Kevin Vaz, says: “The strategy is that viewers can immediately switch to exhilarating blockbusters after an exciting match of cricket. Both channels have a fantastic line-up for their audiences and will provide the best Hollywood content.”
Serious content also sells on TV, especially if it has the perfectionist Khan backing it.
STAR WORLD TO EXCLUSIVELY AIR THE 60 MINUTE EPISODE CONCLUDING THE…. LEGEN … WAIT FOR IT ….DARY SHOW