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Talking about the occasion Kevin Vaz, General Manager (Star India Pvt. Ltd – English Bouquet) said, “ Over the years we have set the lineup of shows according to our viewers demands. Our selection covers multiple genres like Drama, Comedy and Animation which will reach out to a wider audience. Star World & Star World Premiere HD promise to be exciting destinations for the best TV viewing this summer .”
Ajit Mohan, EVP and Head, New Media, STAR India said, “IPL 2014 is perhaps a turning point for sports consumption. For the first time, online consumption of sports is becoming about video, video, and video. And, our investment in creating a world class backbone for video delivery is showing up as a significant improvement in the experience for sports fans, especially on a mobile screen,”
Star Plus viewership hit another record by inching closer to the 800-million mark, without any impact from IPL.