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Star India head marketing and communications Gayatri Yadav said, "It's a unique show like no other. It's a show that leverages the power of a celebrity and the Star platform to create social impact. The reason it works is because it resonates with the citizen and the viewer who cares for the country and is concerned about these issues. Because these are issues that impact every family,"
Gayatri Yadav, head, marketing and communication, STAR India, says, "With mobile instruments, it's moved beyond the Facebook-Twitter arena. It's become very universal and we have taken it a step ahead as 23 million outbound calls were made with Aamir Khan's voice inviting them to watch the show."
Star India chief operating officer Sanjay Gupta said, “We now fully own the Asianet and Vijay TV business. The regional business will continue as before, because that’s the way we deal with our Hindi portfolio also."