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Star India COO Sanjay Gupta said "Indian Super League will provide city and player affinity. We expect 30-40 per cent of the sports audience to watch it. The tournament is targeted at urban youths between 15 and 24, many of whom watch popular overseas football leagues like the English Premier League and La Liga. There are 300 to 400 million people who watch sports on television. About 10 per cent of them watch foreign football. Others do not see it because they cannot identify with the teams an
Star Plus clock the highest GTVMs ever achieved by any channel in Indian Television History.
On this occasion Kevin Vaz, General Manager, Star India Pvt. Ltd. (English Cluster) said “Koffee with Karan Season 4 has had a great run on our channel and we are proud to say that it was one of our prime properties for the year. The overwhelming response that the show received has surpassed our expectations and that was very encouraging. As we move forward to bring a very exciting content line up this year we also look forward to the next season of the show”.