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Advertising spends on sporting events in India almost doubled in five years and while cricket accounted for most of it, other sports are on the rise.
Uday Shankar, Chairman, Ficci M&E committee said, “2013 has been an extraordinary year for the media and entertainment sector - a year of challenges and significant change which saw the industry dealing with a host of issues. Television saw the implementation of the 10+2 advertising cap and significant progress in seeding of set top boxes in DAS 1 and II – setting the stage of revenue growth and expansion in genres. The film sector continued to mature on the back of multiplex expansion and a wid
Star India, which also owns broadcast and sponsorship rights, will use its sports properties to take the league to millions of households and also monetise the content on and off the field.